Seventh Generation Concentrated Detergents: EasyDose vs Classic
Every figure on this page is quoted from the Amazon listing for that model. Scores are the average rating Amazon buyers left. Nothing here was handled or measured by us.
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If you want Seventh Generation concentrated laundry detergent, the main choice is between the classic pour-and-measure bottle and the newer EasyDose bottle. EasyDose is the brand’s ultra-concentrated format: you flip the compact 23 oz bottle, give it one firm squeeze, and that is one load. The classic Free & Clear bottle is also concentrated, but you measure it the traditional way. After that, it comes down to scent: fragrance-free, Fresh Lavender, or the stronger Power+ Clean.
This comparison covers six Seventh Generation detergents: two Free & Clear EasyDose listings, a classic Free & Clear two-pack, a lavender EasyDose, a lavender concentrated bottle and the Power+ Clean EasyDose. If you wash a lot of hoodies, jerseys and fabric desk mats, the concentration and stain-fighting enzymes matter most. If your skin reacts easily, Free & Clear is where to start. We compared the listings rather than running our own stain tests.
JOB SHEET
Which Seventh Generation Concentrated Detergent Should You Buy
Best for: Sweaty jerseys and heavy stains
Pros
- Six enzymes plus surfactants
- EasyDose, 66-load bottle
- Power+ Clean scent
Cons
- Scented formula
Best for: Lavender fans who prefer classic dosing
Pros
- Concentrated formula
- Fresh Lavender scent
Cons
- Listing gives only a title
- Size not specified
- Sensitive skin and you prefer measuring from a regular bottle: Seventh Generation Laundry Detergent, Free & Clear, 40 oz two-pack.
- Fragrance-free EasyDose and you want a spare bottle: Seventh Generation EasyDose Detergent, Free & Clear, 23 oz two-pack.
- Fragrance-free EasyDose in a single bottle: Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, 23.1 fl oz.
- A light scent with one-squeeze dosing: Seventh Generation EasyDose Laundry Detergent Fresh Lavender.
go to no. 04 - Lavender in a classic concentrated bottle: Seventh Generation Concentrated Laundry Detergent, Fresh Lavender.
go to no. 05 - Sweat-soaked gear and stubborn stains: Seventh Generation EasyDose Power+ Clean.
go to no. 06
No. 01
of 6
Seventh Generation
Seventh Generation Laundry Detergent, Free & Clear 40 oz

4.5
out of 5
Amazon buyer average
Affiliate link. Price and stock live at Amazon and change there, not on this page.
Best for
Trying fragrance-free EasyDose with one bottle
Pros
- 66 loads in a 23 oz bottle
- USDA Certified Biobased, 99%
- Advanced-enzyme formula
Cons
- Listed weight seems wrong
Best for
Sensitive skin and classic pour-and-measure
Pros
- Free of fragrances and dyes
- Triple-enzyme stain formula
- Hypoallergenic, dermatologist tested
- Two 40 oz bottles
Cons
- Bulkier bottles than EasyDose
The Seventh Generation Laundry Detergent Free & Clear two-pack is the classic concentrated option, sold as two 40 oz bottles. The listing describes a triple-enzyme formula with plant-derived enzyme stain removers such as protease and amylase, aimed at grass, tomato sauce and chocolate stains. It skips fragrances, dyes and artificial brighteners.
Seventh Generation calls it hypoallergenic and fragrance-free, and says it is dermatologist tested to be gentle on skin. It is described as ultra-concentrated with less added water. The pack measures 10 x 5.6 x 10.2 inches and weighs 2.96 pounds, and the manufacturer is Unilever. The spec table carries a “Biodegradable Warning” material note that the listing does not explain.
This suits anyone with sensitive skin who likes controlling the dose, for example using a little extra on a heavily worn hoodie. If you want the no-measure convenience of a squeeze bottle, any of the EasyDose options below will suit you better.
- Triple-enzyme formula with protease and amylase
- No fragrances, dyes or artificial brighteners
- Hypoallergenic, dermatologist tested
- Two 40 oz bottles
No. 02
of 6
Seventh Generation
Seventh Generation EasyDose Detergent, Free & Clear Two-Pack

4.6
out of 5
Amazon buyer average
Well rated
4.6 or better out of 5 on Amazon
Affiliate link. Price and stock live at Amazon and change there, not on this page.
Best for
Gamers who want a light lavender scent
Pros
- Lavender from 100% essential oils
- 66-load EasyDose bottle
- Advanced-enzyme formula
Cons
- Scented, not for fragrance-sensitive
Best for
Fragrance-free EasyDose in a two-pack
Pros
- 8X ultra-concentrated
- 1 squeeze = 1 load
- Two 23 oz bottles
Cons
- Squeeze dosing takes getting used to
The Seventh Generation EasyDose Detergent Free & Clear two-pack is the 8X ultra-concentrated version in two 23 oz bottles. The EasyDose auto-dosing cap delivers the right amount every time: 1 squeeze = 1 load. The listing says each bottle uses 60% less plastic and 50% less water and is 70% lighter than the brand’s 90 fl oz bottle.
That compact size matters if you haul laundry down to a shared machine or a laundromat. The pack measures 5.43 x 4.02 x 8.67 inches and weighs 1.51 pounds. Like the classic bottle, it is fragrance-free, and the description mentions dermatologist testing.
This suits anyone who has settled on fragrance-free EasyDose and wants a backup bottle on the shelf. If you are still deciding whether you like the squeeze format, try the single bottle below first.
- 8X ultra-concentrated
- EasyDose cap: 1 squeeze = 1 load
- 60% less plastic than the 90 fl oz bottle
- Two 23 oz bottles
No. 03
of 6
Seventh Generation
Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose 23.1 fl oz

4.4
out of 5
Amazon buyer average
Affiliate link. Price and stock live at Amazon and change there, not on this page.
The single-bottle Seventh Generation Laundry Detergent Ultra Concentrated EasyDose Free & Clear is the easy way to try the format. The listing says the 23 oz bottle gives 66 loads and uses 60% less plastic, 50% less water and is 75% lighter than the brand’s 100 fl oz bottle. You flip it, squeeze firmly, and you are done.
It is a USDA Certified Biobased Product at 99%, according to the description, with an advanced-enzyme formula for tough stains. The listed dimensions are 6.87 x 7.5 x 8.93 inches, but the listed weight of 10.89 pounds does not fit a single 23 oz bottle, so treat that as a listing error.
This suits first-time EasyDose buyers who want fragrance-free. Note that this listing compares itself with a 100 fl oz bottle while the two-pack compares with a 90 fl oz bottle, so the “lighter than” percentages are not directly comparable.
- 66 loads from a 23 oz bottle
- USDA Certified Biobased, 99%
- Advanced-enzyme formula
- Free & Clear
No. 04
of 6
Seventh Generation
Seventh Generation EasyDose Laundry Detergent Fresh Lavender

4.0
out of 5
Amazon buyer average
Affiliate link. Price and stock live at Amazon and change there, not on this page.
The Seventh Generation EasyDose Laundry Detergent Fresh Lavender adds a scent to the EasyDose format. The description says the lavender comes from 100% essential oils and botanical ingredients, and the formula uses advanced enzymes for tough stains.
It shares the EasyDose numbers: a compact 23 oz bottle, 66 loads, one squeeze per load, 60% less plastic, 50% less water and 75% lighter than the 100 oz bottle. It weighs 1.44 pounds and is made by Unilever.
This suits gamers who want hoodies and blankets to smell fresh without a heavy perfume. If anyone in the house reacts to fragrance, stick with Free & Clear. For keeping the kitchen side of the house on the same brand, our guide to Seventh Generation dishwasher tabs is a natural companion.
- Lavender from 100% essential oils
- 66 loads, EasyDose bottle
- Advanced-enzyme formula
- 23 oz, 1.44 pounds
No. 05
of 6
Seventh Generation
Seventh Generation Concentrated Laundry Detergent, Fresh Lavender

4.7
out of 5
Amazon buyer average
Well rated
4.6 or better out of 5 on Amazon
Affiliate link. Price and stock live at Amazon and change there, not on this page.
The Seventh Generation Concentrated Laundry Detergent in Fresh Lavender is listed with only a title: a concentrated laundry detergent in Fresh Lavender scent. The listing does not specify the bottle size, number of loads, dosing method or ingredients.
Based on the title alone, this is the lavender scent in a concentrated rather than EasyDose format. That makes it the choice for anyone who likes lavender but prefers pouring a measured amount. Check the images and bottle size on the product page before ordering.
It suits lavender fans who want classic dosing. If you prefer the one-squeeze routine, the lavender EasyDose above is clearer about what you get.
- Concentrated formula
- Fresh Lavender scent
- Size and load count not specified
No. 06
of 6
Seventh Generation
Seventh Generation EasyDose Power+ Clean

4.7
out of 5
Amazon buyer average
Well rated
4.6 or better out of 5 on Amazon
Affiliate link. Price and stock live at Amazon and change there, not on this page.
The Seventh Generation EasyDose Power+ Clean is the heavy-duty option. The description says it has six powerful enzymes plus surfactants, with no unnecessary ingredients, to fight even the most stubborn stains. That is the most enzymes named in any of these listings, compared with the triple-enzyme Free & Clear formula.
It uses the same EasyDose format: 23 oz, 66 loads, one squeeze per load, 60% less plastic, 50% less water and 75% lighter than the 100 oz bottle. The bottle measures 2.4 x 3.85 x 8.81 inches and weighs 1.44 pounds. The scent is called Power+ Clean.
This suits anyone washing sweaty jerseys, gym gear or grass-stained sports kit. For sensitive skin, the Free & Clear bottles remain the safer bet.
- Six enzymes plus surfactants
- EasyDose, 66 loads
- Power+ Clean scent
- Slim 23 oz bottle
What Sets These Models Apart
| Product | Format | Scent | Size |
|---|---|---|---|
| Free & Clear 40 oz two-pack | Classic concentrated | Fragrance-free | 2 x 40 oz |
| EasyDose Free & Clear two-pack | EasyDose, 8X | Fragrance-free | 2 x 23 oz |
| EasyDose Free & Clear single | EasyDose, 66 loads | Fragrance-free | 23.1 fl oz |
| EasyDose Fresh Lavender | EasyDose, 66 loads | Lavender | 23 oz |
| Concentrated Fresh Lavender | Concentrated | Lavender | The listing does not specify |
| EasyDose Power+ Clean | EasyDose, 66 loads | Power+ Clean | 23 oz |
Figures in this table are copied from the Amazon listings for these models.
NOTES
Buying Tips for Seventh Generation Concentrated Detergents
Pick the format first. EasyDose removes guesswork and packs 66 loads into a small bottle, which is great for small laundry spaces. The classic concentrated bottle lets you adjust the dose for small or heavily soiled loads.
Pick scent by skin. Free & Clear skips fragrances and dyes and is described as hypoallergenic and dermatologist tested. Lavender uses essential oils, and Power+ Clean has its own scent. If you like keeping the whole home on plant-based products, our Seventh Generation dishwasher detergent guide covers the kitchen.
Use less than you think. Concentrated detergents are designed for small doses, and overdosing can leave residue in fabric, especially in thick hoodies and desk mats.
FAQ
What is Seventh Generation EasyDose?
An ultra-concentrated detergent in a compact 23 oz bottle with an auto-dosing cap: one squeeze equals one load.
How many loads does a 23 oz EasyDose bottle wash?
The lavender, Power+ Clean and single Free & Clear listings say 66 loads.
Is Seventh Generation Free & Clear good for sensitive skin?
The listing says it is hypoallergenic, fragrance-free and dermatologist tested to be gentle on skin.
Which Seventh Generation detergent is strongest on stains?
Power+ Clean lists six enzymes plus surfactants, the most of any listing here.
Is the Seventh Generation lavender scent natural?
The EasyDose lavender listing says it is made with 100% essential oils and botanical ingredients.



